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Salesforce MKT-101 PDF Questions - Increase Your Exam Passing Chances

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Salesforce MKT-101 is an exam designed for individuals who want to build and analyze customer journeys using the Marketing Cloud. MKT-101 exam is ideal for marketing professionals who want to learn how to create personalized and relevant customer experiences across multiple channels. MKT-101 exam covers various topics, including journey builder, contact builder, email marketing, mobile messaging, and social media marketing.

Salesforce MKT-101 certification exam is designed to test your knowledge and skills in building and analyzing customer journeys using Marketing Cloud. MKT-101 Exam is ideal for professionals who have experience in marketing automation and want to further their skills in using Salesforce Marketing Cloud to create personalized customer experiences. MKT-101 exam covers a range of topics, including email marketing, journey building, data management, and analytics.

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Exam MKT-101 Online | Latest Study MKT-101 Questions

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q13-Q18):

NEW QUESTION # 13
Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers.
Which feature should NTO use?

A. Enhanced Dynamic Content
B. Einstein Copy Insights
C. Einstein Content Selection

Answer: B

NEW QUESTION # 14
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?

A. Triggered Send Definition
B. Transactional Messaging API
C. Single Send journey with an API Event entry source
D. Multi-Step journey with an API Event entry source

Answer: A

NEW QUESTION # 15
A consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain.
Which two questions should their IT team be asked?
Choose 2 answers

A. Will they be able to post Marketing Cloud-provided DNS files when self-hosting?
B. Does their company allow delegation of subdomains to third parties?
C. Can they provide access for Marketing Cloud to update the DNS records?
D. Are they able to modify their domain configuration's DNS entries?

Answer: B,D

NEW QUESTION # 16
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to .. customer feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?

A. Use Automation Studio to capture positive response and a Case Activity to create a new case in Service Cloud.
B. Use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case Service Cloud.
C. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud

Answer: B

Explanation:
Use an AppExchange package to create a new case in Service Cloud.
Use an ApExchange package to create a customized API integration between Marketing D. Cloud and Service Cloud Explanation:
To capture customer feedback via email and create a new case in Service Cloud if a customer indicates they are unhappy with the service they have received, Northern Trail Outfitters should use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud. An Engagement Split is an activity that allows marketers to route contacts based on their engagement with email messages, such as opens or clicks. A Case Activity is an activity that allows marketers to create cases in Service Cloud based on contact attributes or journey data. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_engagement_split.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_jb_case_activity.htm&type=5

NEW QUESTION # 17
An account has a Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns. What steps would the marketer take when creating the data extension? (Choose 2)

A. Set the Email address column as a Primary Key
B. Relate the Email address to the Suscriber Key
C. Check the "Is Sendable" option
D. Set the column representing the Subscriber Key as a Primary Key

Answer: B,C

NEW QUESTION # 18
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